Skip to content
Menu
PACKAGING DESIGN

Expressing the product.
Connecting the range.

From the visual concept and label layout to individual product variants, I consider the product and the brand together.

White typography and green label details on the black Orgamis olive oil bottle.
VISUAL DIRECTION AND APPLICATION

One considered approach,
on every side of the pack.

I establish a clear hierarchy between product information, branding and imagery. Each variant should be distinct while remaining recognisably part of the same family.

  • Packaging visual concept
  • Label and packaging graphics
  • Visual differentiation between product variants
  • Range consistency and design adaptations
PORTFOLIO

Selected packaging projects.

All projects
White typography and green label details on the black Orgamis olive oil bottle.

Orgamis

Olive oil packaging design

Black, cream and yellow packaging design for CracKING sweetcorn Protein Chips.

CracKING

Protein chip packaging design

Pink and green vinegar and hair tonic packaging for Shineco’s raspberry and green apple varieties.

Shineco

Vinegar and hair tonic packaging design

BEFORE DESIGN BEGINS

Understanding the product.
Finding the right visual language.

01

Product and audience

I look at the product’s characteristics, the brand’s history, its customers and competitors. This research helps clarify what the design needs to achieve.

02

Colour and information hierarchy

I consider colour, imagery and typography together, with the intended audience in mind. I focus on making the brand, product variant and usage information easy to read in a clear order.

03

Prepress preparation

I design with production requirements in mind, drawing on my experience in colour management, reprographics and prepress during implementation.

Read the design journal
LET’S WORK TOGETHER

Let’s take a look at your product range.

We can design new packaging or explore ways to improve your existing design.

Let’s discuss your project