Project-based design
We can develop designs for a new brand identity, packaging or visual communication project.
ABOUT · SINCE 199630 years of experience.
30 years of experience.
A fresh perspective on every project.
I’m Bilal Yaldırak, an independent brand and packaging design consultant. I’ve worked in graphic and packaging design since 1996.
MY STORYFrom the print shop
From the print shop
to brand design.
After studying in the Mechanical Department at Istanbul University, I discovered graphic design in 1996. I spent my first two years working in print shops, learning first-hand how designs move into production.
From 1998 to 1999, I worked as a graphic designer at Moran Ogilvy & Mather. From 2003 to 2006, at Grafis, Medina Turgul DDB’s below-the-line agency, I started designing packaging; Ülker, Algida and Knorr were among my first clients.
From 2006 to 2015, I headed the graphic design department at Umay Çubukçu Creative Packaging. I supported leading Turkish brands such as Sek, Tat, Pastavilla, Doluca, Dardanel, Sana, Lipton, Kent, Knorr, Algida, Hayat Kimya, Molped and Bingo, and Unilever, on domestic and international packaging projects. On key projects I was at the printer for the first print run as press-check supervisor, learning colour management, reprographics and prepress from inside production.
I founded my own company in 2016. Today, I work with clients in Türkiye and internationally, primarily on brand identity and packaging design, bringing the experience I’ve built since 1996 to hands-on design, art direction and consultancy.
BRANDS I HAVE WORKED ONÜlker · Algida · Knorr · Lipton · Sek · Tat · Pastavilla · Doluca · Dardanel · Sana · Kent · Hayat Kimya · Molped · Bingo · Power FM · İstanbulpark Formula 1
MY APPROACH TO DESIGNA perspective shaped
A perspective shaped
by production.
My work centres on clarifying what a brand wants to say, translating it into a coherent visual language and carrying it across different applications.
Alongside creating brand identities and packaging, I share my experience through design reviews and art direction. Depending on the project, I can take on the design work or collaborate with your existing team.
Who a design speaks to, where it will be used and what it needs to communicate first are the starting points for my decisions on colour, typography and imagery.
WAYS TO WORK TOGETHERWorking together,
Working together,
around your needs.
Design review
Together, we can review your existing work, identifying its strengths, inconsistencies and areas for improvement.
Ongoing design support
I can work with your team on visual direction and design decisions, helping maintain consistency across applications.
LET’S WORK TOGETHER
Let’s discuss your project