A new beginning
We establish a visual direction based on your brand’s purpose and practical needs.
I consider the logo, colour, typography and applications together, designing a visual identity your brand can use across its touchpoints.
The structure of the logo, the relationship between colours and the tone of the typography all belong to the same identity. I develop the design with its intended applications in mind.
We establish a visual direction based on your brand’s purpose and practical needs.
We develop the logo, colour and typography together, connecting them with the core applications.
We can assess the legibility and consistency of your existing identity and what it needs across different applications.