In my previous article, I mentioned the Importance of Logo Design, I explained what should be done in the formation of corporate identity and how the logo should have subtleties. In this article, I will explain in more detail the subject of colors, which I made a brief introduction to in my previous article, because the language of colors in design is not a subject that you can simply pass through.
So much so that special logo works can be done only on the effects of colors. When I look at it from the eyes of a designer, I can easily say that the colors used are one of the cornerstones of the design and can make the design look good or bad.
Colors can convey your character, corporate identity, personality and even your outlook on life with the meanings they contain. You may notice that colors reflect emotions and shape mood. Imagine that you are on an unhappy day and you have to go outside. What would your outfit choice be? Probably dark colors… When you sit at the table with a pessimistic mood to create a design, the colors you will use in the design will be the colors that represent your pessimistic soul. In such situations, which I have experienced from time to time as a designer, I usually take a break from working and try to do things that will give me pleasure and cheer up my mood. As a professional, my biggest principle is not to reflect my mood on my work. I always work with a professional point of view for the corporate works that I design, and I take care to use colors as they should be.
The most used colors are respectively; progresses in the form of red, black, blue, green, brown, purple, pink. Now let’s examine the meanings that these colors evoke and reflect to the other person.
Red: There is a word that is used very often for this color; The starting point of the saying is, ‘Let it be red, three cents more!’ The starting point is correct, because the color red represents vitality and dynamism, and spreads happiness to the environment. At the same time, I must say that it is an appetizing color and many companies in the food industry prefer the color red in their logo design.
Black: Black usually evokes emotionality and sadness, in addition, it represents power. Although it symbolizes sadness and mourning in our country and in many other countries, it represents happiness in Japan, which is a black Far East country, unlike many other countries. Apart from that, it is perhaps the most preferred color because it represents noble feelings.
Blue: The color blue represents the color of the endless sky and vast seas. They become one of the colors I like to use in my designs. Blue represents peace, calmness, a sense of infinity and a sense of spaciousness. Think of the peace you store when you watch a deep blue sea for hours; this is the effect of blue and it is very important in design.
Green: Green is the representative of nature and spring. Due to the vitality it contains, it spreads energy and refreshes people; gives confidence. It is frequently used especially in the financial sector to instill this sense of trust. I must say that it is the most preferred color in the food and health sector, as it evokes the environment and nature.
Brown: Brown is the color of true emotions and discipline. There are scientific studies that show that brown has an accelerating effect on the human brain.
Purple: It represents splendor and luxury life, I would not say that it is used very often in designs. Purple, which is one of the color tones that young girls and ladies love very much, actually represents neurotic feelings.
Pink: The color pink leaves a happy effect on people. It directly reflects its cute, cheerful and cute image. The color, which is mostly loved by children and used in sectors related to children, represents love and comfort.
As you can see, the language of colors in design is extremely important. Not only should the typography or emblem detail in the logo be given importance, but the logo should be supported with the right colors to represent the sector and the institution. Even because of the negative electricity reflected by the logo and the color used, loss of customers may occur. Think of a red-labeled water bottle, how healthy or cold can it make you feel? Tell me!