Today, I will write about the importance and necessity of logo design through the eyes of a professional designer. Because I think there is a lot of missing information on this subject.
In general, the logo; It is one of the sine qua non of corporate identity that reflects the identity of your product or brand and conveys the perception you want to give to the other party in the shortest and most accurate way. It acts as the representative of the company or brand at every step taken on the way to branding. Personally, before I start the logo design, I do field research, analyze the competitors well, and also take care to draw the right path by concentrating on the main idea that we want to highlight.
Every small and big organization, from textiles to sports clubs, has a logo. Since customers often perceive the logo as a corporate brand, they tend to buy the product with the familiar and familiar logo. Therefore, the logo is not only a symbol, but also an important facet of branding. Like all professional designers, I am one of those who think that the brand-logo relationship is an inseparable whole.
One of the essentials for a catchy logo is simplicity and the right use of color. A logo that is unique, reflects the characteristics of the institution to be represented, and whose colors are compatible with the industry or product instills a sense of trust in consumers. Since each color has its own characteristics, the colors to be used in the design should be chosen consciously rather than randomly. It is not a very professional approach to choose random or popular colors, since every detail in logo design has its own importance and what makes the logo stand out is the originality and colors of the design. I suggest using a color chosen according to its meaning, in addition to a pattern, motif, symbol, etc., representing the corporate company, for those who want suggestions in person. I intend to discuss this subject in more detail in my next post.
Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. All these are the details that reveal the importance of logo design.