The identity of your brand; Logo design

Today, I will write about the importance and necessity of logo design through the eyes of a professional designer. Because I think there is a lot of missing information on this subject.

In general, the logo; It is one of the sine qua non of corporate identity that reflects the identity of your product or brand and conveys the perception you want to give to the other party in the shortest and most accurate way. It acts as the representative of the company or brand at every step taken on the way to branding. Personally, before I start the logo design, I do field research, analyze the competitors well, and also take care to draw the right path by concentrating on the main idea that we want to highlight.

Every small and big organization, from textiles to sports clubs, has a logo. Since customers often perceive the logo as a corporate brand, they tend to buy the product with the familiar and familiar logo. Therefore, the logo is not only a symbol, but also an important facet of branding. Like all professional designers, I am one of those who think that the brand-logo relationship is an inseparable whole.

One of the essentials for a catchy logo is simplicity and the right use of color. A logo that is unique, reflects the characteristics of the institution to be represented, and whose colors are compatible with the industry or product instills a sense of trust in consumers. Since each color has its own characteristics, the colors to be used in the design should be chosen consciously rather than randomly. It is not a very professional approach to choose random or popular colors, since every detail in logo design has its own importance and what makes the logo stand out is the originality and colors of the design. I suggest using a color chosen according to its meaning, in addition to a pattern, motif, symbol, etc., representing the corporate company, for those who want suggestions in person. I intend to discuss this subject in more detail in my next post.

Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. All these are the details that reveal the importance of logo design.


The importance of corporate identity

The more important the personal signature is for a person, the more important is the corporate identity for an institution. Corporate identity is a term used to describe a general and broad image work that includes many different elements, especially visual and auditory communication elements. Corporate identity includes an image work that covers everything from a company’s logo to its slogan, from colors to stand designs, from letterheads to business cards to be used by its employees, and which has become the signature of the company.

A corporate identity aims to explain the company’s aims, history, target audience, ideals, the products and services it offers, its position in the sector and its targets, in short, everything that can come to mind about the company to the target audience in the most effective and shortest way.

In other words, if the founding philosophy of a company is understood from its corporate identity and people can predict the stances and behaviors of this company based on its corporate identity, this corporate identity study has been successful.

A successful corporate identity work becomes one of the biggest shareholders in the success of the company. It reveals the sectoral position, character and image of the company. It creates a sense of trust on the target audience that the company addresses and ensures that they stay in their minds. It removes doubts about the quality of products and services.

One of the important aspects of corporate identity is to convey the characteristics of the company to the target audience in the most effective way. For example, a dynamic and innovative company can easily convey this to its target audience with dynamic colors, slogans and other elements to be used in its corporate identity. In addition, a company achieves success in its sector compared to its success in its corporate identity and becomes a memorable brand by separating it from its competitors to that extent.

Corporate identity studies, which have become increasingly important recently, are carried out by professional graphic design experts. All companies get professional help from a graphic design expert for their corporate identity.


If you want to stand out from your competitors in the sector, to deliver your products and services to more people and to become a brand in your sector, you should complete your corporate identity work and continue on your way with confidence.

A catchy logo

Before designing a logo, perhaps the only dream in mind is that that logo is an unforgettable and catchy logo, easily attracting the attention of the audience it will appeal to. However, as in any business, there are tricks to designing a catchy logo. Moreover, these tricks are not just colors, typography and other visual tricks.


A logo should also present the goals of the organization and its place in the industry. There are four basic concepts for an unforgettable logo. These are “simplicity”, “memorability”, “compatibility” and “distinctiveness”.

First of all, let’s look at the concept of “simplicity”. A logo should not be complex and contain many messages, symbols, signs and compelling slogans. Simply designed logos attract attention and are more easily remembered. Moreover, the simpler a logo is, the more cultures and people it appeals to. For example, the logos of companies such as Apple, Nike, Adidas, McDonald’s are quite plain.

It is also very important for a logo to be “rememberable”. The way to do this is to have a successful graphic style and its simplicity. A complex logo is very difficult to remember, but a simple and well-constructed logo immediately attracts attention.

The “harmony” of your logo means: For example, if you are an insurance company, you can include metaphorical symbols that evoke this in your logo (such as an umbrella for protection), or we can give an example of not using the arrow of success that represents rise for a financial company. The compatibility of the colors and symbols you use in your logo design with your industry will create a sense of trust for the people who will encounter your brand for the first time, and will keep it in mind over time.

A logo should make people feel that the company is different from its competitors in the industry. For this, that logo must be “distinctive”. The colors, shapes, typography and design setup used in the logo increase this distinctiveness.

If a catchy logo design is designed in the light of all these concepts, it will be recognized immediately wherever it is seen by gaining a striking, memorable and industry-appropriate form. A logo arranged according to these steps is compatible with the goals and objectives of the company and is associated with the character of the company. Thus, the logo becomes a permanent value for the company and plays a very important role in the advertisement of the company. A perfect logo design will be a very important and valuable initiative for a company’s place in the sector.