Akilda-Kalici-Logo

A catchy logo

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Before designing a logo, perhaps the only dream in mind is that that logo is an unforgettable and catchy logo, easily attracting the attention of the audience it will appeal to. However, as in any business, there are tricks to designing a catchy logo. Moreover, these tricks are not just colors, typography and other visual tricks.

 

A logo should also present the goals of the organization and its place in the industry. There are four basic concepts for an unforgettable logo. These are “simplicity”, “memorability”, “compatibility” and “distinctiveness”.

First of all, let’s look at the concept of “simplicity”. A logo should not be complex and contain many messages, symbols, signs and compelling slogans. Simply designed logos attract attention and are more easily remembered. Moreover, the simpler a logo is, the more cultures and people it appeals to. For example, the logos of companies such as Apple, Nike, Adidas, McDonald’s are quite plain.

It is also very important for a logo to be “rememberable”. The way to do this is to have a successful graphic style and its simplicity. A complex logo is very difficult to remember, but a simple and well-constructed logo immediately attracts attention.

The “harmony” of your logo means: For example, if you are an insurance company, you can include metaphorical symbols that evoke this in your logo (such as an umbrella for protection), or we can give an example of not using the arrow of success that represents rise for a financial company. The compatibility of the colors and symbols you use in your logo design with your industry will create a sense of trust for the people who will encounter your brand for the first time, and will keep it in mind over time.

A logo should make people feel that the company is different from its competitors in the industry. For this, that logo must be “distinctive”. The colors, shapes, typography and design setup used in the logo increase this distinctiveness.

If a catchy logo design is designed in the light of all these concepts, it will be recognized immediately wherever it is seen by gaining a striking, memorable and industry-appropriate form. A logo arranged according to these steps is compatible with the goals and objectives of the company and is associated with the character of the company. Thus, the logo becomes a permanent value for the company and plays a very important role in the advertisement of the company. A perfect logo design will be a very important and valuable initiative for a company’s place in the sector.

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What is graphic design?

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Graphic design is the preparation of a news, announcement, campaign, advertisement or anything that is wanted to be shared with people in digital environment, logo, poster, billboard, packaging, magazine, promotional film, book, cartoon, press announcement or corporate identity design. .

Graphic designers, on the other hand, are people who can benefit from the latest technologies brought by the age, think creatively and practically, convey their ideas with artistic lines, use their imagination and use colors well while doing all the works listed above.

 

The business spectrum of graphic design includes many things from posters to information and warning signs, from corporate identity designs to commercials, from book and magazine designs to brochure design. Graphic design is a visual communication art that has increased its influence especially in the last ten years and its importance has been grasped.

Among the purposes of graphic design is to attract the attention of the audience and to keep this interest alive by using colors and shapes in a remarkable way. Creative ideas and impressive designs play a big role in this. So what does a graphic designer do?

Graphic designer;

It collects detailed information and data by conducting a detailed research on the subject to be designed. If necessary, it conducts interviews with its customers and other experts in the field.
It creates a main theme about the design subject alone or within the advertising agency and determines the concepts that can be worked on.
It makes a detailed visual scan on these concepts and designs appropriate visuals for these concepts.
If photography or film shooting is required, the art director contributes with its identity and reflects the aesthetic concern here. Supervises film and photo shoots when necessary.
It follows the process of a promotional campaign from the idea stage to the publication process, which includes the design, printing, publication and results.

Also a graphic designer;

Must have the ability to distinguish differences in time and space.
He should be good with shapes and colors and be able to use them in the most appropriate places.
He should have a creative mind and reflect his imagination to his work.
They should be able to express their ideas with artistic design and lines.
Related to art and psychology, sociology etc. as well as social sciences.
It should be innovative, contemporary and free-thinking, and should follow technological developments.

Ambalaj-Baskı-Teknikleri

Packaging design printing techniques

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Product packaging can be made much higher quality with the graphic designs, aesthetic ideas and printing techniques applied on it. In order for the design you have made to have the same strength on the shelves, first of all, the design must be prepared in accordance with the printing technique and the prepress repro works must be done correctly. Therefore, what you need to do is to first determine the printing technique suitable for your product, and then have a designer who has mastered this printing technique design your packaging.

 

The design may not be suitable for all kinds of printing techniques, a successful packaging design is one made in accordance with the printing technique.

Generally, there are 5 different printing types that will make your packaging designs come true;

1- Offset Printing

Offset printing is a type of printing made on papers of many different weights. It is the most common printing system that is generally preferred in the printing of many different products such as business cards, magazines, books, newspapers, posters, display boxes. It is one of the most useful prints among packaging techniques and can be used for labels and cardboard boxes in many sizes.

2- Intaglio Printing

This printing system is indented printing, the designs are processed by machines with diamond-tipped material on the metal plate, the ink on the entire cylinder is erased during printing, the inks remaining in the cavities are transferred onto the packaging, allowing the printing to occur. Intaglio printing, which is generally used in chips, chocolates, biscuits, dried food and nuts, milk powder, coffee and scientific food packaging, is used in vivid and striking products as can be seen from the examples. It is also preferred for its intaglio print quality, it is generally preferred for high circulation works due to the cost of cliché alone.

3- Flexo Printing

Flexo printing technique has a very important place in the packaging industry. Flexo printing technique can be used in the packaging of many products using PP and OPP materials such as pasta packages, pulses packages, frozen foods and candies. Packages printed with this technique have a flexible, hygienic and glossy appearance. Although it has lower quality than intaglio printing, it is very economical in terms of the cost of clichés and rapid production.

4- IML Printing

IML printing is also known as label printing. This printing system is created by integrating injection system and plastic materials on offset printing. Hazelnut or peanut butter packages, yoghurt and cheese packages, milk packages, puddings and desserts can be packaged with this printing technique, so that the label is combined with the container it is in and is prevented from being damaged. As can be seen from the examples, IML printing is a type of printing that is mostly used in food products.

5- Screen Printing

Screen printing is a general name given to printing on products such as glass, plastic, metal and wood. Logically, the design embroidered on silk stretched into a frame is achieved by exposure of the design under suitable conditions, and by transferring the paint to the product only from the light-receiving parts.

6- Digital Printing

Paper, canvas, fabric, synthetic, wood, stone, etc., by means of digital printing machines of the designs prepared in the computer environment. It is the process of printing on materials. Since no molds or clichés are used, it is a suitable solution for variable and small product printing.