Logo design is one of the most important factors to ensure that a company’s products, services or activities are more effective on the audience it appeals to, and to increase the memory and awareness of this company.
Although logo design may seem easy, it is one of the biggest and most difficult thresholds to overcome while creating a corporate identity. However, most of the successful logos have one thing in common, simplicity… Plain logos are easily remembered thanks to their simple designs, and therefore they create high levels of trust.
Logo design should be done by calculating whether the logo will grow or shrink according to where it will be located and should be well proportioned. Thus, when the target audience sees this logo on a notebook, they should react as if they were seeing it on a billboard. Therefore, the logo should be unique and catchy. Almost all of the successful logos to date have attracted attention with their simple designs as well as the use of less colors. The purpose of these logos, which consist of one or two colors, is to be easily perceived and to increase their retention.
The fonts and styles chosen for use in logo design may vary, but whatever choice is made, it should be neat and understandable. Because the harmony in the whole always attracts people’s attention and stays in their minds.
In addition, where and how the logo will be used should be considered in detail during the design phase. If the logo design is completed without these calculations, problems may arise in the use of the logo in the future. When the logo is used in different places, it loses its quality and causes damage to the corporate identity.
Therefore, no matter what, logo design should be seriously considered. Because a logo is the first mark that a company leaves in mind. If your logo is prepared professionally, you will stay in the minds of the audience you are addressing and you will be able to attract their attention. However, if your logo is not meticulously prepared and does not have the features that a logo should have, you cannot increase your success above a certain level, no matter how successful and original you are in your business.
Logo design is your most important representative.