All posts by : bilal-admin

Packaging design is one of the most basic elements that sell the product. When we look at the market, we see many brands, almost every brand produces products of similar quality in the sector it produces. We see these products on the shelves with different brands and packaging designs, and generally we choose the product of the brand we know, know and trust.

A new brand that wants to destroy all these shopping behaviors must find a way to stand out from the others in every detail. So how? With packaging design, advertising and promotion services, campaigns and many other methods. When it is considered, the last thing that stays in mind or the only thing that takes place in the minds is the visual of the product, namely the packaging design, since all the work done directs the product. In this way, it is possible to see that packaging design is important and is among the basic elements. Well, how should a successful packaging design be? What should a good packaging design offer to the target audience? Let’s examine it based on my sectoral experience;

Packaging should communicate with the customer.

All graphics and text messages on the packaging should communicate to the customer, creating the image that I am here, come and get me. Engaging with the target audience directly affects the sale of the product. In my designs, most of the time, I ask myself the question of what would attract my attention and buy it. The answers form the basis of my design.

The design should not be boring and monotonous.

Innovative and impressive designs should be preferred in packaging designs in line with the boundaries drawn by brand managers. For example, the smiling faces in the new generation chips packs invite people to have fun on their own. New designs that are suitable for the features of this and similar product, that can affect the target audience and attract their attention will always take your brand one step higher.

Custom packaging is a big plus.

When designing packaging, I like to personally examine the current product and look at its equivalents. I can say that this not only allows me to get to know the product, but also signals the way I should go by getting to know the competitors about the design and form. Apart from the packaging design, it is a huge plus that the packaging form is special and unique. For example, Eti Puff packaging, such as the bottle form that has become a brand of coke for years… Creating a unique packaging form suitable for your product in different forms within your budget, before or at the same time as the design, will contribute to your brand and prestige as a great value and plus.

One of the most accurate ways to convey the product and the desired message in packaging design is to use the right color. For example, chocolate products are usually designed in warm tones such as red and brown, a chocolate package with plenty of pistachio is highlighted with a green color with pistachio kernels, while black color is preferred for dark (bitter) chocolate. One of the reasons for these color preferences is to convey to the other party what the product is and what it contains, as soon as the first contact is made without reading the text on the package, and to awaken the feeling of purchase.

In packaging design, red color is preferred intensely in the food industry. Since red color is appetizing for people, red color is dominant not only in packaging but also in logo and signage style corporate designs of restaurants and fast-food chains. Of course, due to this perception created by red, it would not be a logical move to come to the market with identical packaging designs. Making competitor analysis, taking innovative steps always bring the brand and product to the fore. By using a completely opposite color, you can make a new product have an impact on people in a short time, these are purely a marketing strategy.

It is very important to use the right colors when designing packaging. For example, if you prepare a red label design on a water bottle, the red color will make you feel warm, unlike the cold and fresh feeling that the blue color gives. Therefore, using colors in the right place and in the right ratio has a high impact on the success or failure of the product in sales.

 

The main purpose of packaging is to protect the product and increase its shelf life. The second and commercial purpose is to show the product to the consumer, to introduce its content, to ensure that it is requested and bought. Therefore, the packaging should consist of both quality materials and visually “I am here!” it should appeal to the consumer.

The main reason for that brief moment that stops you abruptly while walking in a market aisle and perhaps causes you to examine a product you have not used before is the design or colors of the packaging. The first five seconds are important for the packaging to communicate with the consumer. At this point, as designers, we not only use colors when creating the packaging, but also use our creativity to design a different, new and attractive packaging.

Previously, “How Should Packaging Design Be?” In my blog post titled, I gave information about the product – packaging – consumer relationship and mentioned how a good packaging should be. Although the main factor for the packaging is color, I must state once again that it must be supported by creativity.