The importance of branding

Branding; It is a general concept given to the process of gaining identity and status of a product, company, person or organization. What is necessary for a product or organization to take its place in the current market is the name, hence the brand. All of the design processes such as logo works and image works are to prepare the ground for the corporate identity and to complete the branding process of the product/organization.

In order to gain a solid place in the market and reach the target audience, a systematic branding work is required. The logo that will represent the product, the bulletins that will introduce the company, all the visual works that will take place in the perception of the target audience include the steps to be taken on the way to branding. In all the projects I have done and participated in, I carry out special studies for the company and the product so that the branding process can be of high quality and result-oriented. These special studies; It could be a logo, slogan, advertising jingle, custom packaging products, or a company ritual. When we examine world brands, it is possible to see names that have managed to become a brand with only one color and one graphic. So, is branding that easy? Of course not. Sometimes it is possible to become a brand with just a slogan, but until this stage, many important processes that consumers see or do not see are carried out by the company with P&R studies. It’s never enough to just create a solid logo or make an impressive commercial to build a brand. It is ideas and practices that underpin all this and bring it to the desired level. Every idea created, every work put into practice has different effects on consumers. Social responsibility projects, charity events, special campaigns for the target audience and even the attitude of the brand towards the environment and sectoral developments in the world can directly affect the brand process.

The most important effect of branding on consumers lies in creating the perception of useful product = brand product. People sweat to buy the product they need from a brand they know. In this sense, logos and promotions, which are the visual face of the brand, are important. With simple and catchy logos, it is possible to gain a place in the minds of consumers more easily during the branding process.


My professional opinion; While creating a brand, slow and sure steps should be taken. First, studies should be done on the visible face of the company and then effective moves should be made by using the resources correctly in order to gain a place in the global market.

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