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The identity of your brand; Logo design

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Today, I will write about the importance and necessity of logo design through the eyes of a professional designer. Because I think there is a lot of missing information on this subject.

In general, the logo; It is one of the sine qua non of corporate identity that reflects the identity of your product or brand and conveys the perception you want to give to the other party in the shortest and most accurate way. It acts as the representative of the company or brand at every step taken on the way to branding. Personally, before I start the logo design, I do field research, analyze the competitors well, and also take care to draw the right path by concentrating on the main idea that we want to highlight.

Every small and big organization, from textiles to sports clubs, has a logo. Since customers often perceive the logo as a corporate brand, they tend to buy the product with the familiar and familiar logo. Therefore, the logo is not only a symbol, but also an important facet of branding. Like all professional designers, I am one of those who think that the brand-logo relationship is an inseparable whole.

One of the essentials for a catchy logo is simplicity and the right use of color. A logo that is unique, reflects the characteristics of the institution to be represented, and whose colors are compatible with the industry or product instills a sense of trust in consumers. Since each color has its own characteristics, the colors to be used in the design should be chosen consciously rather than randomly. It is not a very professional approach to choose random or popular colors, since every detail in logo design has its own importance and what makes the logo stand out is the originality and colors of the design. I suggest using a color chosen according to its meaning, in addition to a pattern, motif, symbol, etc., representing the corporate company, for those who want suggestions in person. I intend to discuss this subject in more detail in my next post.

Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. Since branding and logo are indispensable elements today, catchy and creative logo design is a subject that is accepted by everyone and receives the necessary sensitivity. All these are the details that reveal the importance of logo design.

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The language of colors in design

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In my previous article, I mentioned the Importance of Logo Design, I explained what should be done in the formation of corporate identity and how the logo should have subtleties. In this article, I will explain in more detail the subject of colors, which I made a brief introduction to in my previous article, because the language of colors in design is not a subject that you can simply pass through.

So much so that special logo works can be done only on the effects of colors. When I look at it from the eyes of a designer, I can easily say that the colors used are one of the cornerstones of the design and can make the design look good or bad.

Colors can convey your character, corporate identity, personality and even your outlook on life with the meanings they contain. You may notice that colors reflect emotions and shape mood. Imagine that you are on an unhappy day and you have to go outside. What would your outfit choice be? Probably dark colors… When you sit at the table with a pessimistic mood to create a design, the colors you will use in the design will be the colors that represent your pessimistic soul. In such situations, which I have experienced from time to time as a designer, I usually take a break from working and try to do things that will give me pleasure and cheer up my mood. As a professional, my biggest principle is not to reflect my mood on my work. I always work with a professional point of view for the corporate works that I design, and I take care to use colors as they should be.

The most used colors are respectively; progresses in the form of red, black, blue, green, brown, purple, pink. Now let’s examine the meanings that these colors evoke and reflect to the other person.

Red: There is a word that is used very often for this color; The starting point of the saying is, ‘Let it be red, three cents more!’ The starting point is correct, because the color red represents vitality and dynamism, and spreads happiness to the environment. At the same time, I must say that it is an appetizing color and many companies in the food industry prefer the color red in their logo design.

Black: Black usually evokes emotionality and sadness, in addition, it represents power. Although it symbolizes sadness and mourning in our country and in many other countries, it represents happiness in Japan, which is a black Far East country, unlike many other countries. Apart from that, it is perhaps the most preferred color because it represents noble feelings.

Blue: The color blue represents the color of the endless sky and vast seas. They become one of the colors I like to use in my designs. Blue represents peace, calmness, a sense of infinity and a sense of spaciousness. Think of the peace you store when you watch a deep blue sea for hours; this is the effect of blue and it is very important in design.

Green: Green is the representative of nature and spring. Due to the vitality it contains, it spreads energy and refreshes people; gives confidence. It is frequently used especially in the financial sector to instill this sense of trust. I must say that it is the most preferred color in the food and health sector, as it evokes the environment and nature.

Brown: Brown is the color of true emotions and discipline. There are scientific studies that show that brown has an accelerating effect on the human brain.

Purple: It represents splendor and luxury life, I would not say that it is used very often in designs. Purple, which is one of the color tones that young girls and ladies love very much, actually represents neurotic feelings.

Pink: The color pink leaves a happy effect on people. It directly reflects its cute, cheerful and cute image. The color, which is mostly loved by children and used in sectors related to children, represents love and comfort.

As you can see, the language of colors in design is extremely important. Not only should the typography or emblem detail in the logo be given importance, but the logo should be supported with the right colors to represent the sector and the institution. Even because of the negative electricity reflected by the logo and the color used, loss of customers may occur. Think of a red-labeled water bottle, how healthy or cold can it make you feel? Tell me!

ambalaj-tasarimi

3 seconds of love; packaging design

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For design enthusiasts, I wanted to tackle an important topic today and I chose packaging design. Packaging design is like an outfit that sometimes gets ahead of the product, makes it stand out from its competitors on the shelf, in short, creates it. The more successfully a package is designed, the more it attracts its target audience.

Although the main reason for packaging is to protect the product from external influences and to keep it fresh, in the competitive market, packaging meets design and turns into an advertising and marketing tool. Packaging; While protecting the product from damage, bumps, getting wet and falling, it also introduces the existence of the product inside with its design and makes it say I am here.

Since it is the packaging design that makes the product speak, at this point the designer must be full of innovative and correct ideas. In the packaging designs I have made so far, I have tried to make designs that will bring the product to the fore, that will cause people to be selective in perception, and that will get ahead of competing products. While doing these, it is necessary to research the features of the product, its history, customer profile and competitors. Only after such a research can a healthy and successful packaging design be produced.

As in the “The Language of Colors in Design” article I mentioned before, color is one of the biggest factors in packaging design. Choosing the colors that will activate the emotions towards the potential buyer, and color analysis to guide the purchase will make the design successful. While the colors used can show the packaging lively, cheerful, warm and energetic, they can also show it in a way that spreads cold, negative and bad feelings. For this reason, the images, patterns, fonts and most importantly the colors used in the packaging design should be chosen correctly according to the target audience and should be combined with the design in an appropriate way.

According to research, the time it takes the consumer to make eye contact with the product and decide to buy is 3 seconds, and to establish an emotional bond with the customer in this short time and to make them choose you, this is the power of a correct packaging design.
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Mistakes made in logo design

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Since the logo will be the external face of a personal and legal organization, it is of great importance for individuals and organizations in every detail. As a professional designer, I sit at the table and start working, knowing this importance in every work I do. Since every detail in logo design, from colors to graphics, reflects the image of the company, even the slightest mistake can shake the prestige and damage the image of the company.

 

In the professional design world, there are beautiful and creative designs, but unfortunately there are also designs full of mistakes. Today, I would like to guide the young people who have just started their profession by mentioning the mistakes made in logo design.

Designing from Research

One of the most common mistakes is to start designing with only a few information presented to him without doing research. A study like this; results that are incomplete, sloppy and unfortunately do not reflect what the customer wants. While designing a logo, a designer should do his own research, examine the rival companies of the sector for which the logo is desired, and analyze the consumer audience that the logo will serve.

Designing an Over Complex And Detailed Logo

Logo; It should be simple, plain and understandable. When the name of the company or the brand is mentioned, the logo directly comes to mind. Many designers unknowingly make this mistake and unfortunately design the logo in a way that is too complicated and choked with all kinds of details. People who do not understand design or do not care about the power of design may not notice this complexity in the logo, and they may even like it, but for a designer, such works are considered a complete failure in terms of their place in the portfolio and design world. Fitting all the services of the organization requesting the logo into the logo causes the logo to appear complex and sloppy. Considering the logo as a signature, an image to represent the company at every stage of the design can make things easier. In this regard, the world’s giant brands and logos can be examined and inspired.

Using Ready Made Material

In order to create a personalized logo, every material (vector, graphic, etc.) used in the design phase of the logo must be original and created from scratch. Materials taken from places where ready-made vectors and graphics are sold cause the logo to be similar and detract from its originality. There is a high probability that you will see a vector purchased and included in the logo later in different logos and designs. If you are a person who loves his job and takes care, you should reflect this in your work. Being a professional requires it.

Using the Wrong Colors

Colors are the backbone of logo design. Wrong choices made in this regard, no matter how good the graphical image of the logo is, it pulls the logo down and provides a weak image. The effect of colors on emotions should be known and the most accurate color choice should be made by researching the sector and target audience for which the logo will be made.

Font Complexity

Designers like to use unique fonts and strong characters in their work. As a designer, I often get support from fonts in my work. However, the biggest mistake made when using fonts is to use several fonts at once. It is necessary to remember the plain and simple rule at every stage of the logo. When choosing fonts in text-oriented logo designs, it is necessary to limit the different font options to two. Using one or two different fonts is normal and acceptable, while more than two will make the logo look cluttered and unstable. A maximum of two fonts should be used for a strong emphasis.

markalasmanin_onemi

The importance of branding

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Branding; It is a general concept given to the process of gaining identity and status of a product, company, person or organization. What is necessary for a product or organization to take its place in the current market is the name, hence the brand. All of the design processes such as logo works and image works are to prepare the ground for the corporate identity and to complete the branding process of the product/organization.

In order to gain a solid place in the market and reach the target audience, a systematic branding work is required. The logo that will represent the product, the bulletins that will introduce the company, all the visual works that will take place in the perception of the target audience include the steps to be taken on the way to branding. In all the projects I have done and participated in, I carry out special studies for the company and the product so that the branding process can be of high quality and result-oriented. These special studies; It could be a logo, slogan, advertising jingle, custom packaging products, or a company ritual. When we examine world brands, it is possible to see names that have managed to become a brand with only one color and one graphic. So, is branding that easy? Of course not. Sometimes it is possible to become a brand with just a slogan, but until this stage, many important processes that consumers see or do not see are carried out by the company with P&R studies. It’s never enough to just create a solid logo or make an impressive commercial to build a brand. It is ideas and practices that underpin all this and bring it to the desired level. Every idea created, every work put into practice has different effects on consumers. Social responsibility projects, charity events, special campaigns for the target audience and even the attitude of the brand towards the environment and sectoral developments in the world can directly affect the brand process.

The most important effect of branding on consumers lies in creating the perception of useful product = brand product. People sweat to buy the product they need from a brand they know. In this sense, logos and promotions, which are the visual face of the brand, are important. With simple and catchy logos, it is possible to gain a place in the minds of consumers more easily during the branding process.

 

My professional opinion; While creating a brand, slow and sure steps should be taken. First, studies should be done on the visible face of the company and then effective moves should be made by using the resources correctly in order to gain a place in the global market.
Kartvizit-Tasarimi

Business Card Design

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The place of business cards, which we can describe as having a small impact, is indisputable in the business world. Business cards, which are mostly ignored in the business plan or not made at all, should be among the fixtures that should be present from the moment of birth of the business.

You need an identity to be recognized in the sector and to exist in the market with the work you do, the organization you set up. For this, in addition to logo, brand and corporate work, one of the priority steps is business cards. The business card is the most important tool that will reflect your identity from the very beginning. Even a business card thrown on the floor when necessary becomes an advertisement, it turns into a business. Why should business card designs be sloppy when the business card is so important and its impact in the business world is so great? As a designer, I believe that a business card should be made and made, as well as a well-designed business card. In particular, people who work with creative intelligence such as art, design and advertising need attractive and eye-catching business card designs.

There is something like this about business card design; ready template business cards! Ready-made business card designs are what the entrepreneur, operator, brand owner, artist, designer, in short, every business person should stay away from. Because it is difficult to stand out in the sector with business card designs that can be seen everywhere and even exactly the same. With your ready-made business card design, you only remind another person/organization. The main purposes of business card design; promotion and persistence. It is certainly impossible to do both with a template design. You can have wonderful business cards by paying small numbers for a business card design that says I am here. For such an affordable and stylish transaction, please go to a professional and ask them to design a special business card for you. As a result, in the market where technology is widely used and similar businesses are around, it goes through detailed design that will attract customers and make you different. As a designer, I realize a personalized business card, logo or corporate identity project and make a new difference to my portfolio and make my client stand out by being different in the sector they are in.

When you decide to have a business card made, do not forget to inform your designer and convey what you want specifically. In order for a business card to be successful, it must comply with certain criteria and consist of fine details. We can examine this issue in more detail in another article.

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Correct packaging design

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Packaging design is one of the most basic elements that sell the product. When we look at the market, we see many brands, almost every brand produces products of similar quality in the sector it produces. We see these products on the shelves with different brands and packaging designs, and generally we choose the product of the brand we know, know and trust.

A new brand that wants to destroy all these shopping behaviors must find a way to stand out from the others in every detail. So how? With packaging design, advertising and promotion services, campaigns and many other methods. When it is considered, the last thing that stays in mind or the only thing that takes place in the minds is the visual of the product, namely the packaging design, since all the work done directs the product. In this way, it is possible to see that packaging design is important and is among the basic elements. Well, how should a successful packaging design be? What should a good packaging design offer to the target audience? Let’s examine it based on my sectoral experience;

Packaging should communicate with the customer.

All graphics and text messages on the packaging should communicate to the customer, creating the image that I am here, come and get me. Engaging with the target audience directly affects the sale of the product. In my designs, most of the time, I ask myself the question of what would attract my attention and buy it. The answers form the basis of my design.

The design should not be boring and monotonous.

Innovative and impressive designs should be preferred in packaging designs in line with the boundaries drawn by brand managers. For example, the smiling faces in the new generation chips packs invite people to have fun on their own. New designs that are suitable for the features of this and similar product, that can affect the target audience and attract their attention will always take your brand one step higher.

Custom packaging is a big plus.

When designing packaging, I like to personally examine the current product and look at its equivalents. I can say that this not only allows me to get to know the product, but also signals the way I should go by getting to know the competitors about the design and form. Apart from the packaging design, it is a huge plus that the packaging form is special and unique. For example, Eti Puff packaging, such as the bottle form that has become a brand of coke for years… Creating a unique packaging form suitable for your product in different forms within your budget, before or at the same time as the design, will contribute to your brand and prestige as a great value and plus.

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Color harmony in packaging design

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One of the most accurate ways to convey the product and the desired message in packaging design is to use the right color. For example, chocolate products are usually designed in warm tones such as red and brown, a chocolate package with plenty of pistachio is highlighted with a green color with pistachio kernels, while black color is preferred for dark (bitter) chocolate. One of the reasons for these color preferences is to convey to the other party what the product is and what it contains, as soon as the first contact is made without reading the text on the package, and to awaken the feeling of purchase.

In packaging design, red color is preferred intensely in the food industry. Since red color is appetizing for people, red color is dominant not only in packaging but also in logo and signage style corporate designs of restaurants and fast-food chains. Of course, due to this perception created by red, it would not be a logical move to come to the market with identical packaging designs. Making competitor analysis, taking innovative steps always bring the brand and product to the fore. By using a completely opposite color, you can make a new product have an impact on people in a short time, these are purely a marketing strategy.

It is very important to use the right colors when designing packaging. For example, if you prepare a red label design on a water bottle, the red color will make you feel warm, unlike the cold and fresh feeling that the blue color gives. Therefore, using colors in the right place and in the right ratio has a high impact on the success or failure of the product in sales.

 

The main purpose of packaging is to protect the product and increase its shelf life. The second and commercial purpose is to show the product to the consumer, to introduce its content, to ensure that it is requested and bought. Therefore, the packaging should consist of both quality materials and visually “I am here!” it should appeal to the consumer.

The main reason for that brief moment that stops you abruptly while walking in a market aisle and perhaps causes you to examine a product you have not used before is the design or colors of the packaging. The first five seconds are important for the packaging to communicate with the consumer. At this point, as designers, we not only use colors when creating the packaging, but also use our creativity to design a different, new and attractive packaging.

Previously, “How Should Packaging Design Be?” In my blog post titled, I gave information about the product – packaging – consumer relationship and mentioned how a good packaging should be. Although the main factor for the packaging is color, I must state once again that it must be supported by creativity.

kurumsal-kimligin-onemi

The importance of corporate identity

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The more important the personal signature is for a person, the more important is the corporate identity for an institution. Corporate identity is a term used to describe a general and broad image work that includes many different elements, especially visual and auditory communication elements. Corporate identity includes an image work that covers everything from a company’s logo to its slogan, from colors to stand designs, from letterheads to business cards to be used by its employees, and which has become the signature of the company.

A corporate identity aims to explain the company’s aims, history, target audience, ideals, the products and services it offers, its position in the sector and its targets, in short, everything that can come to mind about the company to the target audience in the most effective and shortest way.

In other words, if the founding philosophy of a company is understood from its corporate identity and people can predict the stances and behaviors of this company based on its corporate identity, this corporate identity study has been successful.

A successful corporate identity work becomes one of the biggest shareholders in the success of the company. It reveals the sectoral position, character and image of the company. It creates a sense of trust on the target audience that the company addresses and ensures that they stay in their minds. It removes doubts about the quality of products and services.

One of the important aspects of corporate identity is to convey the characteristics of the company to the target audience in the most effective way. For example, a dynamic and innovative company can easily convey this to its target audience with dynamic colors, slogans and other elements to be used in its corporate identity. In addition, a company achieves success in its sector compared to its success in its corporate identity and becomes a memorable brand by separating it from its competitors to that extent.

Corporate identity studies, which have become increasingly important recently, are carried out by professional graphic design experts. All companies get professional help from a graphic design expert for their corporate identity.

 

If you want to stand out from your competitors in the sector, to deliver your products and services to more people and to become a brand in your sector, you should complete your corporate identity work and continue on your way with confidence.
ambalaj-tasarımının-incelikleri

The subtleties of packaging design

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Packaging design is one of the subjects that have been studied for many years. With the development of technology, packaging design has also become digital like everything else and has received its share of the blessings of technology. Depending on the results of the research conducted by the survey companies on different sectors, the level of competition and the analysis of the needs, changes are made in the packaging designs from time to time. Because the packaging of a product can be ahead of its competitors with its colour, texture, appearance, shape and even smell. As a matter of fact, packaging design is one of the factors that greatly affect the sales of a product.

 

Attention has been drawn to the importance of packaging design in our country in recent years, and many companies have started to receive professional support for their products in this regard.

Color is one of the most important choices to be made during packaging design. Using colors that will reflect the originality of the product, the difference between it and the product’s unique character is a good way to stay in the mind of the target audience. The logo, if any, should be placed nicely on the packaging. The colors, symbols and general form of the packaging should be detailed in detail. Color and design are the things that attract the attention of the consumer, take the product in his hands and start to examine it more closely.

After color, typography is the second element to be considered during packaging design. The font should reflect the character of the product and contain originality. Therefore, the font should be carefully selected, the choice of characters should be in harmony with the product and understandable. Then, the content of the articles should be strengthened and the consumer should be encouraged to buy this product. The selection of appropriate typography for packaging design varies according to the product to be designed, the features of this product, the issues that need to be addressed in the sector and the current expectations of the target audience to be addressed.

In general, packaging design revolves around the triangle of harmony, originality and attractiveness. Packaging designs that are successful in terms of these three concepts are loved and preferred by consumers. Therefore, getting support for packaging design from a professional who is knowledgeable about the content of these concepts will be the most beneficial for you and your product and will affect you and your product positively.